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Displayed during tournament matches and seen by millions of people in stadiums and billions of viewers around the world, these links highlight Hisense’s commitment to creating technology that enriches everyday life. The most prominent messages include “Innovation for a Brighter Life” and “Pioneer of RGB MiniLED TV Technology”, reinforcing the company’s brand vision and leadership in next-generation display innovation.
With the biggest football tournament in the world approaching, Hisense introduces its flagship UXS RGB MiniLED TV, equipped with breakthrough RGB MiniLED technology that provides exceptional color accuracy, brightness and contrast. Designed to bring fans closer to every moment on the field, the UXS RGB MiniLED TV creates a more immersive and realistic viewing experience for sports, entertainment and games.
In addition to innovations in the field of televisions, Hisense is also introducing its broader smart home ecosystem. The message “Hisense Laser TV, the world’s first” highlights the award-winning L9Q laser TV. It provides an ultra-large screen viewing experience that brings the atmosphere of the stadium right into your home. The link “Hisense refrigerators: smart cooling for fresh life” reflects the innovations that result in the PureFlat Smart series refrigerator designed to help keep food fresher for longer and support modern family lifestyles. With the slogan “Hisense air conditioners: better air, care from Hisense”, it introduces the Air Master air conditioner, which provides intelligent climate control and increased indoor comfort through advanced air management technologies.
Together, these major innovations reflect how Hisense continues to combine technological advancements with true experiences in displays, entertainment and smart living. Through its presence directly on the panels around the pitch during the FIFA World Cup 2026TM Hisense brings the message of “Innovation for a Brighter Life” to audiences around the world and showcases how meaningful innovation can improve the way people watch, live and connect.
About Hisense
Founded in 1969, Hisense is a globally recognized leader in home appliances and consumer electronics, operating in more than 160 countries and specializing in providing high-quality multimedia products, home appliances and intelligent IT solutions. According to the Omdia company, Hisense occupies the first place worldwide in the segment of TVs with a diagonal of 100 inches and more (year 2023 – 1st quarter of 2026). Hisense pioneered RGB MiniLED technology and continues to lead innovation in next-generation RGB MiniLEDs. As an official sponsor of the FIFA World Cup 2026TM Hisense engages in global sports partnerships as a way to connect with audiences around the world.
