Google I/O made it official: AI-generated answers are now front andcenterin search, and most brands have almost no visibility into how AI is describing them to their customers.For anyone who has spent years building a strategy around 10 blue links, the rules just changed in a pretty significant way.
On this episode of TechCrunch’sEquitypodcast, Rebecca Bellan caught up withMatt Thompson, VP of partnerships atScrunch, a startup positioning itself at the center of the AI search shift, to talk about whatGoogle’s changes meanandwhat marketers and founders shouldactuallydoabout it.
Listen to the full episode to hear:
- Why AI referrals are converting at 400% higher than traditional organic search, and what that means for howtothink about traffic.
- How ChatGPT still has the lion’s share of AI searchtraffic, andwhyoptimizingonly forGoogle means missing most of the market.
- Why Google’s own SEO best practices might be leading marketers in the wrong direction.
- What itactually meansto make your website “agent ready” and why most enterprise sitesaren’t.
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