/PRNewswire/ — The Manchester City women’s team have won the Women’s Super League and official commercial partner Axi is celebrating the occasion in style.
Under the leadership of coach Andrée Jeglertz, Manchester City Women had an exceptional season in the WSL, playing direct and explosive football that set a standard that the rest of the division could not match. Week after week, the team raised the bar, and when the title came, no one was surprised. They deserved it.
Today, Axi launches My Rootsa new campaign celebrating the WSL champions, and announces a significant donation to the City Girls programme, run by City in the Community, the official charity of Manchester City Football Club.
A campaign built around the players who won the championship
My Roots is built on the shared belief that great performances come from preparation, consistency and the courage to take on opponents when it matters most, values that have always linked Axi and Manchester City. As the club’s official commercial partner, Axi has been part of this journey since the beginning.
Julie Sharova, Head of Global Marketing at Axi, says:
“The Manchester City women’s team are WSL champions and well deserved this title. There’s something about this team – the way they carry themselves, the demands they place on themselves, the way they support each other – that speaks directly to what we believe in at Axi. My Roots is our way of paying tribute to them. And our donation to the City Girls program is our way of ensuring that the next generation of women in sports, in trading, in whatever they choose, will have the chance to create their own transformative moments.”
Supporting women in sport
The City Girls program increases female participation in sport, creates leadership pathways and provides vital opportunities for women and girls across Greater Manchester. Axi’s donation reflects a partnership that is not limited to branding. This is a long-term commitment to the community that Manchester City represents.
À propos de City in the Community :City in the Community is the official charity of Manchester City Football Club, enabling the city’s young people to lead healthier lives through football in Greater Manchester. For more information, visit www.mancity.com/CITC
About Axi: Axi is a global online FX and CFD trading brand and the official partner of Manchester City, serving customers in over 100 countries around the world. Axi combines business technology, education and performance-driven programs to support merchants and communities around the world.
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To find out more: www.axi.com
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