Hisense is driving a quiet green revolution in home entertainment


/PRNewswire/ — Hisense, a leading brand in global consumer electronics and home appliances, is driving energy-efficient innovation across the industry as sustainability becomes an increasingly important part of everyday technology.

Every year during Earth Hour, millions of households around the world turn off their lights for 60 minutes. But on the screens that stay on, an equally important story of sustainability may be playing out. As consumer electronics play an increasingly larger role in daily life, improving energy efficiency has become a key focus of innovation.

For Hisense, green technology begins long before a television reaches the living room. In 2025, the Hisense Hitachi factory in Huangdao was recognized by the World Economic Forum (WEF) as the world’s first “Sustainability Lighthouse” in the VRF sector, demonstrating how AI-driven production enables more efficient and environmentally conscious manufacturing. Building on this achievement, the Hisense Visual Technology factory in Qingdao was recognized as a “Customer Centricity Lighthouse” by the WEF, making it the first and only lighthouse factory in the global television industry.

This dual recognition reflects a broader shift in Hisense’s manufacturing network towards sustainability and operational excellence – a foundation that continues seamlessly into the 2026 TV lineup. Hisense’s latest models showcase energy-conscious innovations in hardware and smart features. The upcoming UR9 series, scheduled for global launch in April, introduces solar-powered remote controls in regions such as Europe and Australia, while the adaptive light sensor and power saving modes adjust brightness and power consumption, helping users manage their power consumption more efficiently.

Hisense also extends its approach to sustainability beyond the product itself. The “Eco-care” packaging is made from FSC®100% certified wood and fiber materials sourced from responsibly managed forests, reducing environmental impact throughout the production and delivery process in Europe.

Hisense is also advancing environmental assessment at the product level: the C3 laser projector is currently undergoing a life cycle analysis (LCA) and a product carbon footprint (PCF) review by SGS, allowing for a transparent assessment of environmental impact throughout the product life cycle.

Many environmental improvements occur quietly – through technological advances that increase efficiency, reduce waste and extend product life cycles, without changing the way people experience technology. For Hisense, this reflects its vision of “Innovating a Brighter Life”: developing technologies that improve the entertainment experience while continually reducing environmental impact.

Information about Hisense

Founded in 1969, Hisense is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries. Hisense specializes in providing high-quality multimedia products, home appliances and intelligent IT solutions. According to Omdia, Hisense is number 1 in the world in the segment of TVs with a size of 100 inches and above (2023-2025). As the origin of RGB MiniLED, Hisense continues to lead the next generation of RGB MiniLED innovations. As an official sponsor of the 2026 FIFA World CupTM Hisense is committed to global sports partnerships to reach global audiences.

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