-KuCoin launches its first activities for Tomorrowland Winter under a global alliance, bringing “Guided to the Future” to the Alps
From immersive alpine experiences to the “12 Guardians of KuCoin”, presence at the festival brings KuCoin’s brand philosophy to life, making trust visible to a global music community
, /PRNewswire/ — KuCoin, a leading global trust-based cryptocurrency platform, today announced the launch of its immersive activations for Tomorrowland Winter 2026, marking the first major festival experience under its global partnership with Tomorrowland.
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Tomorrowland Winter will be held from March 21 to 28, 2026 in the prestigious alpine resort of Alpe d’Huez, welcoming more than 24,000 visitors daily on average during a week dedicated to electronic music. The festival will feature internationally renowned artists such as Steve Aoki, Steve Angello, Lost Frequencies and Dimitri Vegas. With one week to go until the opening, KuCoin will bring its “Guided to the Future” campaign to the French Alps through a series of experiences designed to connect music, culture and digital innovation.
Building on the previously announced global alliance between KuCoin and Tomorrowland for the period 2026-2028, the upcoming initiatives reflect greater synergy between global music culture and the ever-evolving digital asset ecosystem, both based on the principles of community, creativity and trust.
Reflecting on the collaboration, BC Wong, CEO of KuCoin, highlighted the community spirit that drives this alliance. “Trust is the foundation of any thriving community,” BC said. “Tomorrowland has built one of the most vibrant global communities through music and creativity. At KuCoin, we believe that the future of digital finance must be based on the same principles of openness, collaboration and trust. Our presence at Tomorrowland Winter reflects our commitment to connecting technology with culture and empowering global communities.”
As part of its campaign at Tomorrowland Winter, KuCoin will present three immersive experiences at the festival, transforming trust into a visible and shared experience for the global Tomorrowland community.
Follow the Green Glow: The 12 Guardians of KuCoin
At the heart of KuCoin’s presence at the festival are the 12 KuCoin Guardians, inspired by the iconic Tomorrowland festival guides.
Composed of six artists and six brass band players, the Guardians will roam the festival grounds, warming up the crowd and guiding attendees to KuCoin experiences on the mountain.
In the Tomorrowland universe, the Guardians are widely recognized as trusted guides for festival-goers. By bringing this role to life through KuCoin-inspired performances, KuCoin transforms the abstract idea of trust into a living presence within the festival community.
Sound on the slopes: Daytime sessions in the mountains
During the day, KuCoin will host its main alpine activity next to the Frozen Lotus stage at La Folie Douce, one of the most vibrant social hubs on the ski slopes.
Open daily from 12:00 to 16:30, this space will feature DJ sets and a lively après-ski atmosphere, creating a natural meeting point for Tomorrowland’s international community.
Immersive Dusk Experience: Base Point in the main festival area
In the evening, KuCoin will host KuCoin Base Point in the main festival area, open from 7pm to midnight throughout the festival.
The experience will include an immersive installation with dynamic green motion-tracking imagery, creating interactive photo and video moments designed to capture the energy of the festival and bring KuCoin’s brand identity to life.
Over the past two decades, Tomorrowland has established itself as one of the most influential music festivals in the world, bringing together hundreds of thousands of fans each year and reaching millions more through global broadcasts and digital experiences. Its winter edition in the French Alps fuses music, travel and culture in a unique alpine setting that attracts an international community of fans.
By collaborating with a world-renowned cultural platform like Tomorrowland, KuCoin continues to expand its presence beyond the cryptocurrency industry, connecting digital innovation with global audiences through shared cultural experiences. Through music, culture and immersive storytelling, KuCoin’s presence at Tomorrowland Winter reflects its broader vision of building a global digital ecosystem where trust connects communities across borders and drives the future of digital finance.
About KuCoin
Founded in 2017, KuCoin is a leading global cryptocurrency platform, trusted by over 40 million users in over 200 countries and regions. The platform offers innovative and compliant digital asset services, providing access to over 1,000 listed tokens, spot and futures trading, institutional wealth management, and a Web3 wallet. KuCoin does not provide services in the European Economic Area (EEA). In the EEA*, KuCoin EU is operated by KuCoin EU Exchange GmbH.
About Tomorrowland
Tomorrowland was founded 20 years ago by Belgian brothers Manu and Michiel Beers and remains a family business, driven by a creative and passionate team. Over the years, Tomorrowland has become a global entertainment brand. The WEAREONE.world group is made up of several business units, including festivals and events, music, experiences, entertainment, products and fiction. Today, more than 350 passionate team members create magic from the headquarters in Antwerp, Belgium, as well as from local offices in Brazil, France and Ibiza.
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