/PRNewswire/ –World-class cyclist Tadej Pogačar appeared in Vienna alongside KuCoin management at the official KuCoin EU launch event, marking his first public appearance in connection with the platform’s recent collaboration.
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The event brought together the CEO of KuCoin, BC Wong; the general director of KuCoin EU, Sabina Liu; the COO of KuCoin EU, Christian Niedermüller; to senior executives, media representatives and guests to celebrate the launch of KuCoin EU and introduce the collaboration to the European public.
Pogačar joined KuCoin’s management team during the press conference and later attended the VIP gala, highlighting the collaborative nature of the relationship. Their presence reflected the shared values that are the basis of collaboration: discipline, perseverance and long-term performance.
“In top-level cycling, success is based on preparation and concentration over time,” Pogačar stated during the event. “Performance is built step by step, and trust is earned in the same way.”
KuCoin CEO BC Wong noted that the partnership represents a shared belief in professionalism and sustained excellence.
“Tadej’s approach to elite sport reflects discipline and perseverance at the highest level,” BC said. “These qualities fit perfectly with our long-term development vision.”
Widely considered one of the most accomplished cyclists of his generation, Pogačar has earned worldwide recognition for his sustained success in cycling’s most demanding stages. His emphasis on preparation, safety and consistency have made him one of the most representative athletes in modern professional cycling.
The launch event in Vienna marked a public milestone for the collaboration, uniting sport and digital innovation in an environment that prioritized professionalism and long-term commitment, rather than short-term visibility.
KuCoin stated that the collaboration will continue to evolve through value-based engagement, highlighting the shared principles of performance, discipline and credibility.
About KuCoin
Founded in 2017, KuCoin is a leading global cryptocurrency platform, trusted by over 40 million users in over 200 countries and regions. The platform offers innovative and regulatory-compliant digital asset services, with access to over 1,000 listed tokens, spot and futures trading, institutional wealth management, and a Web3 wallet. KuCoin does not provide services in the European Economic Area (EEA). In the EEA*, KuCoin EU is operated by KuCoin EU Exchange GmbH.
About Tadej Pogačar
Tadej Pogačar is one of the world’s leading professional cyclists and one of the leading athletes of his generation. A four-time Tour de France champion and current UCI road cycling world champion, he is widely regarded as one of the greatest cyclists in modern cycling. Known for his discipline, consistency and technical precision, Pogačar has achieved sustained success at the highest level of professional cycling.
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