/PRNewswire/ — World-renowned cyclist Tadej Pogačar appeared in Vienna alongside KuCoin executives at the official KuCoin EU launch event, marking his first public appearance under the platform’s recently announced partnership.
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The event brought together KuCoin CEO BCWong, KuCoin EU Managing Director SabinaLiu, KuCoinEU COO ChristianNiedermüller, senior executives, media representatives and guests to celebrate the launch of KuCoinEU and introduce the partnership to a European audience.
TadejPogačar joined the KuCoin leadership team at the press conference and later attended the VIP party, highlighting the collaborative nature of the relationship. His presence reflected the shared values at the heart of the partnership: discipline, consistency and long-term performance.
“At the highest level of cycling, success comes from careful preparation and consistent focus over time,” TadejPogačar said at the event. “Performance is built gradually, and confidence is gained in the same way.”
KuCoin CEO BCWong noted that this partnership represents a shared belief in professionalism and sustainable excellence.
“Tadej’s approach to elite sport reflects discipline and consistency at the highest level,” said BC. “These qualities are perfectly in line with our concept of long-term development.”
Widely regarded as one of the most accomplished cyclists of his generation, TadejPogačar has gained global recognition for sustained success on cycling’s most demanding stages. His emphasis on preparation, safety and consistency has made him one of the most notable athletes in modern professional cycling.
The launch event in Vienna was a symbolic moment for the visibility of the partnership, bringing together sport and digital innovation in a framework that emphasized professionalism and long-term commitment rather than short-term visibility.
KuCoin said the collaboration will continue to evolve through value-driven engagement, highlighting common principles of performance, discipline and credibility.
About KuCoin
Founded in 2017, KuCoin is a leading global crypto platform trusted by over 40 million users in over 200 countries and regions. The platform offers innovative and compliant digital asset services, enabling access to over 1,000 listed tokens, spot and futures trading, institutional wealth management and a Web3 wallet. KuCoin does not offer services in the European Economic Area (EEA). In the EEA*, KuCoinEU is operated by KuCoinEUExchangeGmbH.
About TadejPogačar
TadejPogačar is one of the world’s best professional cyclists and among the most accomplished athletes of his generation. A four-time Tour de France champion and current UCI road world champion, he is widely considered one of the greatest riders of the modern cycling era. Known for his discipline, consistency and technical precision, TadejPogačar has enjoyed lasting success at the highest level of professional cycling.
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