/PRNewswire/ — RayNeo has consolidated its leadership in the consumer augmented reality (AR) sector, achieving top positions in both market share and seasonal sales. According to the latest Global AR Smart Glasses Brand Shipment Share Report Q3 2025 by Counterpoint Research, RayNeo ranked No. 1 globally for the second consecutive quarter, with a 24.5% market share.
From Black Friday sales success to market leader in the third quarter
Global AR Smart Glasses Brand Shipment Share in Q3 2025
Amazon Best Seller in Video Display Glasses for 2026 Black Friday
These achievements come amid increasingly intense competition in the AR industry. Despite increased competition, RayNeo not only maintained its position but also demonstrated solid growth. International sales increased 3.8-fold by 2025, with products available in more than 25 countries and regions, serving a cumulative user base exceeding 500,000. Entry into major retail channels such as Sam’s Club, Best Buy and BJ’s further reflects strong consumer adoption.
In key markets such as North America, RayNeo’s Air series consistently topped Amazon’s best-selling AR glasses ranking. Amazon data shows that the RayNeo Air 3s Pro and Air 3s secured the top two spots globally in the “Video Viewing Glasses” category, with average customer ratings above four stars. As consumer AR glasses become more integrated into daily life, RayNeo stands out with its affordable price and reliable performance.
How RayNeo stands out in the competitive arena
Patented core technology and superior user experience are the foundation of RayNeo’s competitive advantage. As one of the few companies capable of conducting full in-house R&D and mass-producing core optical systems, RayNeo offers a diversified portfolio: the V Series for high-quality imaging, the Air Series for immersive visualization, and the X Series, which explores the convergence of AI and AR.
The AR industry is moving from a niche to a dominant industry, with competition that goes beyond hardware to encompass technological depth, user knowledge, product experience, and ecosystem strength. RayNeo’s continued leadership underscores the effectiveness of its strategic approach. As AR becomes increasingly integrated into everyday experiences, RayNeo’s achievements highlight both the global rise of Chinese technological innovation and the potential for “Created in China” to set the pace for the global AR industry.
About RayNeo
RayNeo is a global leader in consumer Augmented Reality (AR) glasses, dedicated to transforming the daily lives of one billion people. As the Official World Olympic Partner in the AR glasses category, the company represents the cutting edge of immersive technology. Its product portfolio includes the X Series with AI-enhanced full-color display and the large-screen portable Air Series, designed for versatility and high-quality viewing. According to Counterpoint Research, RayNeo dominated the global AR glasses market in Q3 2025, capturing a 24% market share and securing the leading position globally.
Media Contact:
Global Public Relations Manager: Sophie Li
Email:[emailprotected]
Foto -https://mma.prnewswire.com/media/2846521/Global_AR_Smart_Glasses_Brand_Shipment_Share_Q3_2025.jpg
Foto -https://mma.prnewswire.com/media/2846522/Amazon_Best_Seller_Video_Display_Glasses_2026_Black_Friday.jpg
Logo -https://mma.prnewswire.com/media/2272584/RayNeo_Logo.jpg
