/PRNewswire/ — The 2025 Chishui River Forum was held in Maotai, Renhuai City, southwest China’s Guizhou Province on Tuesday.
Themed “Intertwined Harmony”, the forum attracted nearly 400 representatives of renowned spirits companies and industry experts from home and abroad to discuss and explore the sustainable development of the global spirits industry.
Forum participants believe that the global spirits industry currently faces common challenges such as homogeneous competition, loss of young consumer groups and pressure to achieve sustainable development.
The global baijiu industry is also facing transformational needs, requiring a more open vision and a more inclusive mindset.
Industry experts proposed that, against the backdrop of deep integration of the global economy and culture, collaborative development has become an industry consensus for the future of the alcoholic beverage industry.
Deepening cross-border cooperation, promoting technological innovation, sharing industry resources and jointly developing quality standards will inject new vitality into the mutual learning of Chinese and foreign alcoholic beverage cultures, while boosting the high-quality development of the global alcoholic beverage industry.
By organizing thematic sub-forums, debates and other sessions, the Chishui River Forum 2025 facilitated collective thinking across the industry on topics such as exploring application scenarios for baijiu development, engaging the “Generation Z” consumer group and digital transformation of the alcoholic beverage industry.
Lien initial: https://en.imsilkroad.com/p/348101.html
Vidéo- https://mma.prnewswire.com/media/2809220/Maotai_Chishui_River_Forum.mp4