16 of the best Facebook ad examples that actually work (and why)

On average, Facebook is home to over 3.35 billion daily active users — from CEOs to students to your favorite brands. It’s an absolutely massive audience, but it can get tricky when it’s time to start connecting with them.

From personal experience — ads I’ve run myself and worked with clients to develop, we’ve learned that organic reach doesn’t cut it. These Facebook ad examples do a great job of drawing attention (and conversion).

the strategy to use it effectively.

I’ll show you how to make a great ad to achieve these goals through the best Facebook ad examples and practices we’ve seen yet.

Table of Contents

Do Facebook ads work?
Best Facebook Ad Examples
How do Facebook Ads work?
Facebook Ad Formats
Facebook Ad Placements
Facebook Ad Templates
Facebook Ads Best Practices
Facebook Ad Resources

Do Facebook ads work?

Yes, Facebook ads work because of their high level of audience targeting, the number of users on the platform, and analytical insights. Through successful experimentation combined with good strategy, brands can see a positive return on investment from Facebook ads.

In fact, Facebook was the #1 platform most marketers indicated they felt “Very Comfortable” using when surveyed for our Social Media Trends Report. Of interest, 81% of marketers felt either “Very comfortable” or “Somewhat comfortable” using Facebook, and just 8% felt either very or somewhat uncomfortable.

So, what does optimized Facebook advertising actually look like? To gain some inspiration for your next Facebook ad campaign, take a look at our list of the best Facebook ad examples from across industries.