Apple is promising to deliver major leaps in performance and fresh capabilities with the new family of M3 chips inside its forthcoming MacBook Pro and iMac computers.
The Cupertino, Calif.-based tech giant revealed new 14- and 16-inch MacBook Pros powered by the M3, M3 Pro and M3 Max alongside a new 24-inch iMac running on an M3 during a live-streamed event from its headquarters on Monday. Availability for the new devices begins on Nov. 7.
[Related: Apple: Mac’s Transition From Intel Has Lured Influx Of New Customers]
“They are the most advanced chips ever created for a personal computer, taking the best pro laptops in the world and making them even better. And with M3 coming to iMac, the world’s best all-in-one gets even more powerful and more capable,” said Apple CEO Tim Cook.
What follows are five big things to know about the new 14- and 16-inch MacBook Pros, the new 24-inch iMac as well as the new M3 family of chips that power them.
LEARN MORE: CPUs-GPUs | Notebooks
Dylan Martin is a senior editor at CRN covering the semiconductor, PC, mobile device, and IoT beats. He has distinguished his coverage of the semiconductor industry thanks to insightful interviews with CEOs and top executives; scoops and exclusives about product, strategy and personnel changes; and analyses that dig into the why behind the news. He can be reached at [email protected].
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