For the Sixth Consecutive Year, Video Investment Is up and 94% of Companies Say Videos Are Valuable in Their Daily Marketing Mix. Vidyard, the leading…
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Automation Anywhere Taps Intel CMO To Lead Marketing Charge
Automation Anywhere, a vendor of AI-powered process automation software, has named Intel veteran Tim McDonough as the company’s new chief marketing officer to drive global awareness of…
AI in Digital Marketing — The Complete Guide
Artificial Intelligence (AI) is revolutionizing the digital marketing landscape, empowering businesses to enhance their strategies, personalize experiences, and drive better results. From predictive analytics to…
DiGGrowth Announces the Launch of Its Gen-AI Marketing Data Assistant — DiGGi-GPT
DiGGrowth is thrilled to announce the launch of its ultimate Gen-AI marketing data assistant — DiGGi-GPT. With a passion for precision and a dash of digital magic, DiGGi-GPT is set to revolutionize the way…
What Will Influencer Marketing Look Like in 2024?
Influencer marketing has become an essential part of many brands’ marketing strategies. In 2023, the influencer marketing industry was valued at $16.4 billion, and it…
The Ultimate Guide to Account-Based Marketing (ABM)
In the fast-paced world of B2B marketing, finding the right strategies to connect with high-value clients can be a challenging endeavor. Account-Based Marketing (ABM) is…
GlassHive CEO Says Marketing Tool Will Make Channel Sparkle Like Cinderella
The biggest marketing challenge for MSPs is that they don’t know how to do it, according to Giovanni Sanguily, founder of sales and marketing vendor GlassHive.…
50 Ideas for Your 2023 Small Business Marketing Strategy
Whether you’re launching a new business or already have one, having a small business marketing strategy that includes a strong online presence for your brand…
Inside Rihanna’s Super Bowl Halftime Show Marketing Engine
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Rihanna is…
The Who, What, Why, & How of Digital Marketing
With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?…