Evergage Jumps into the Salesforce Economy; Bought to Improve Hyper-Personalization in Sales

In what we can call the first major V3 Media acquisition of 2020, Salesforce acquired Evergage, the makers of Omnichannel personalization and customer experience software solutions. Evergage’s CEO and…

How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?

We recently held our inaugural client event, welcoming Sales and Marketing leadership from some of the largest Sales and Relationship management forces in North America.…

Entrata Partners with Red Ventures to Launch Homebody Marketplace

Entrata, a leading AI-enabled multifamily industry operating system, today announced a multifaceted partnership with Red Ventures, a portfolio of major industry brands including Bankrate, a…

Is a Cover Letter Necessary in 2024?

I’ll never forget my college career coach, who made writing a cover letter look easy. Even with her tips, I’ve always found it incredibly difficult…

AI in Digital Marketing — The Complete Guide

Artificial Intelligence (AI) is revolutionizing the digital marketing landscape, empowering businesses to enhance their strategies, personalize experiences, and drive better results. From predictive analytics to…

The Ultimate List of Marketing Statistics for 2024: Navigating the Numbers to Success

In the ever-evolving landscape of marketing, data reigns supreme. But with a sea of statistics out there, it can be overwhelming to know which ones…

Gartner, IDC Think AI PCs Will Rule The PC Market In A Few Years

Research firms Gartner and IDC said in new forecasts Wednesday that the emerging category of PCs with AI accelerator chips will grow fast and represent…

ActiveCampaign joins forces with title sponsors Goldcast, Calendly, and The Juice to launch a first-of-its-kind Leap Day Extravaganza

ActiveCampaign, the must-have platform for intelligent marketing automation, announced the opening of registration for The ActiveCampaign Leap Day Extravaganza—a free virtual conference on February 28th through March…

5 Concerns Marketers Have About AI & How Leadership Can Bridge the Hype Gap: Data, Tips, and Trust

Artificial intelligence (AI) is no longer sci-fi fantasy. It’s infiltrating boardrooms, bedrooms, and yes, even our marketing departments. While the potential for personalized experiences, data-driven…

The Ultimate Guide to Account-Based Marketing (ABM)

In the fast-paced world of B2B marketing, finding the right strategies to connect with high-value clients can be a challenging endeavor. Account-Based Marketing (ABM) is…