AI in Digital Marketing — The Complete Guide

Artificial Intelligence (AI) is revolutionizing the digital marketing landscape, empowering businesses to enhance their strategies, personalize experiences, and drive better results. From predictive analytics to…

Multifamily & Senior Living Digital Marketing Leader, Conversion Logix®, Announces CJ Edmonds as New CRO

Conversion Logix brings on real estate technology expert CJ Edmonds to bridge the gap between AI and people-first campaign management. AUSTIN, Texas, Sept. 18, 2023 /PRNewswire/ — Conversion…

Omnicom Collaborates with AWS to Transform Advertising Campaign Development with Generative AI

CANNES, France, June 22, 2023 /PRNewswire/ — Omnicom Group Inc. (NYSE: OMC) today announced a first-mover collaboration with Amazon Web Services (AWS) to reimagine creativity and accelerate innovation with…

Russia Adds AWS, DigitalOcean, Bluehost To Firms That May Face Restrictions

Russia has added several technology companies including Amazon Web Services, the largest cloud company in the world, to its list of firms Russia wants to open local…

Microsoft Layoffs Hit Employees In HoloLens, Advertising And Marketing Departments

The earliest round of Microsoft’s 10,000 layoffs happened Wednesday, with employees in the areas of marketing, advertising, recruiting, gaming and mixed reality among those to publicly report…

The Who, What, Why, & How of Digital Marketing

With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?…

What is Comparative Advertising? [+ Examples]

Comparative advertising is a marketing tactic which helps to drive brand awareness by comparing their product or service to a competitor. When executed correctly, comparative…

Talend and Accenture enable Thryv Australia to fulfill vision of becoming a fully digital company

Australia’s leading marketing partner uses Talend and Accenture to create a core cloud data infrastructure REDWOOD CITY, Calif. and SYDNEY, March 16, 2022 /PRNewswire/ — Talend, a global leader in data integration…

Deloitte Digital Australia adds 70 staff with triple acquisition

Deloitte Digital has acquired three Australian digital experience consultancies – Blended Digital, New Republique and Venntifact – for an undisclosed sum. The acquisitions will bring…

Google, Meta make hay from digital ads growth

The global advertising industry will notch higher growth this year than previously expected, according to two ad industry forecasts. It is likely to continue its…