MarTech Interview with Cindy Zhou, CMO at LogRhythm

Hi Cindy, tell us about your journey into Marketing and Sales technology. I’ve been in Marketing for longer than I want to admit and have…

Accenture Acquires Yesler, Bolstering its B2B Marketing Services

Accenture has acquired Yesler, a business-to-business (B2B) marketing services agency that helps many of the world’s leading brands run their global marketing programs and operations at speed…

Bad Data Handling Is Holding Marketers Back, Survey Reveals

Poor data handling is costing businesses millions on resources and lost opportunity, with less than a third of CMOs feel the industry has the right…

Marketing’s Role in Digital Transformation: Why Sales Owns the Last Mile

It’s Not the Buyer Journey, It’s the Customer Journey. This is the last in a series of articles on the largest change to Marketing since…

TechBytes with Anna Kuzmenko, COO at Fiksu DSP

Tell us about your journey in technology. What inspired you to join Fiksu? I guess I’m always looking for that next challenge. I started out…