McKinsey Research Confirms Omnichannel is the Leading Approach to B2B Sales; Effectiveness Jumps Significantly to 83 Percent

NEW YORK and LONDON, March 14, 2021 /PRNewswire/ — Eight in ten B2B decision makers believe omnichannel sales is as or more effective than traditional methods, according to McKinsey &…

Payfone’s $100 Million Funding: Customer Identification Software Matches Steps with New Omnichannel CX Benchmarks

Payfone Declares Latest Investment Will Accelerate Privacy-First Customer Identification Management Platform with Strategic Acquisitions Phone intelligence is undergoing a massive transformation as brands and omnichannel…

V3Media Interview with Chris McLaughlin, Chief Product & Marketing Officer at Nuxeo

Tell us about the role/team you handle at Nuxeo. What inspired you to join the company? I have an amazing job. I am Nuxeo’s Chief Product &…

V3Media Interview with Shashi Seth, SVP at Oracle Marketing Cloud

From eBay to Google to Oracle, tell us about your journey in product innovation. My journey in Product Management started at eBay, during a time…

TapClicks Acquires AdStage to Infuse Marketing Intelligence into its Unified Marketing Platform

Companies integrate campaign optimization and marketing operations solutions to deliver insights that empower actions TapClicks, the leading unified marketing platform for analytics, intelligence, reporting, workflow…

What Is Channel Marketing?

Channel marketing is expanding your sales force while still sticking with a customer-based mindset. Channel marketing aims to reach customers at various brand touchpoints and maximize lifetime…

Key Global CX Customer Perspectives, 2021 Report

DUBLIN, March 12, 2021 /PRNewswire/ — The “2021 Predictions – COVID-19 Accelerates CX Investments” report has been added to ResearchAndMarkets.com’s offering. This study’s overall objective is to measure the current use…

Evergage Jumps into the Salesforce Economy; Bought to Improve Hyper-Personalization in Sales

In what we can call the first major V3 Media acquisition of 2020, Salesforce acquired Evergage, the makers of Omnichannel personalization and customer experience software solutions. Evergage’s CEO and…

V3 Media Primers: Customer Service Versus Customer Experience

Forrester’s report on the Customer Experience Index states that the top 20% of brands investing in customer experience recorded a higher stock price growth and achieved greater…

Avalara Honored as 2023 BigCommerce Tech Partner Award Winner

Avalara, Inc., a leading provider of cloud-based tax compliance automation for businesses of all sizes, today announced that the company has been named BigCommerce 2023…